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Marketing
Marketing Strategy Assessment
Complete review of your current marketing strategy. We look at every aspect of your strategy for both new owners and new guests or tenants. We assess your market and competition, and your branding and company image and make suggestions for ways to improve and increase your presence and results.
Owner Acquisition/Retention Strategy
Owner acquisition strategies are just as important as your marketing strategies for guests. Most owners shop online reviewing websites and checking out recommendations prior to contacting a brokerage or property manager. Your SEO, Content, Social Media, Email Marketing are just as important here as they are for finding new guests and tenant.
Guest/Tenant Targeting Strategy
The same tools used for your Owner Acquisition Strategy work to recruit new guests and tenants. Many companies use them for one or the other but do not maximize every aspect of your marketing strategy to bring in both. We get both!
Content Creation
Create new content for new websites, website rebuilds, social media, blogs and ongoing adjustments based on your marketing strategies. We evaluate your local market, competition, brand image, seasons, and build and adjust content accordingly as your market, seasons, and competition changes.
Social Media
Social media is the teaser trailer to draw your audience to the main presentation, your website and opens the door for you to drive your business. We carry everything from the website into social media to drive traffic back to you, again adjusting regularly to maximize impact.
Email Marketing
Email marketing is still one of the most effective ways to build business and retain current clients. One size fits all email newsletters and marketing strategies are what many companies do but we build a multi prong laser focused email strategy targeting specific groups and it works far better. (That's the other guys to the right)
SEO
SEO is where we ensure all the hard work on your site does not go unnoticed. We evaluate your current SEO and set up a plan for ongoing improvement. SEO, like the rest of your marketing strategy, cannot just be set and forgotten. It should be adjusted seasonally, based on competition, the economy, competition, special events, etc.